In 1898 the very first car advertisement was published, boldly calling on readers to dispense with their horses. Ninety-six years later, the first online banner advertisement was uploaded. Since then, we have had advertising revolution after advertising revolution, and all manner of strategies have been launched to maximise user acquisition. This article will examine how the industry has changed and what today’s advertisers need to do to master the online world.

               With marketers excited about influencers and tech-lovers excited about VR, it is fitting to speculate just how these giants will interact with one another. From funny reaction videos on YouTube to high-end gaming, VR seems like the perfect match for the streaming-generation.

               The virtual reality gaming experience of tech lovers’ dreams has always seemed to be just around the corner. In the beginning of 2016, VR developers’ long-term aspirations of making VR mainstream appeared to materialise. Yet, as the excitement of the initial launch tapers off, questions remain as to whether VR will live up to its promise as a gaming system.