The virtual reality gaming experience of tech lovers’ dreams has always seemed to be just around the corner. In the beginning of 2016, VR developers’ long-term aspirations of making VR mainstream appeared to materialise. Yet, as the excitement of the initial launch tapers off, questions remain as to whether VR will live up to its promise as a gaming system.
Influencer marketing may seem like the latest marketing trend, but it has been around in the form of celebrity-endorsements for some time. The social media revolution has breathed new life into it and opened countless new doors - bringing rise to much more sophisticated approaches. It comes in many forms, but the basic concept is finding respected internet personalities to peer review products/services and share their findings with their followers.
The way people choose games to buy, has changed in recent years. The recommendations of trusted influencers are considered more credible than traditional reviews in gaming magazines. For marketers, this often proves to be a very successful new way to showcase games. But video games are far from homogenous in nature; colourful, kid-friendly mobile games are a world away from hardcore first-person shooters.