The German economy and the German gaming market are both the biggest in Europe. It’s a thriving, dynamic marketplace, beneficial to both start-up indie studios and well-established game publishers. Whether you are considering trying promotion there for the first time or conquering it completely, the benefits are multifold.
While we don’t intend to give away all our trade secrets, we are proud of our work and want to give an introduction to our influencer marketing campaigns. While a poorly-run influencer marketing strategy can be a waste of time and resources, a great campaign can achieve viral success in a way that surpasses the hopes of traditional marketing strategies.
1. Why should I do influencers campaigns? Influencers are trusted by their community, and therefore their endorsement has high value. Research suggests that consumers view sponsored videos or organic ads much more favourably than traditional ads: they are perceived as less intrusive and more engaging.