The crux of influencer marketing is developing relationships with people who have already developed relationships with your target audience. We believe that if you want your audience to connect in a meaningful way, then your own connection with the influencer should also be meaningful. Traditionally, advertising and marketing has had an element of “using people” to reach an end.
The dawn of internet advertising heralded a new era of tracking efficiency. But what of televised advertising? Despite a market shift towards the online, advertising on television can still be a highly profitable route, both as an individual marketing venture or as part of a greater strategy. Yet any thorough marketing plan needs a method to measure its success.