The dawn of internet advertising heralded a new era of tracking efficiency. But what of televised advertising? Despite a market shift towards the online, advertising on television can still be a highly profitable route, both as an individual marketing venture or as part of a greater strategy. Yet any thorough marketing plan needs a method to measure its success.

               What does the future bring for today’s YouTubers and streamers? It’s a question that is at the forefront of the minds of both advertisers and influencers alike. As more and more broadcasters try to capitalise on the industry’s massive popularity, the ever-growing pool of competition will undoubtedly have continued effects on how the market operates. This raises serious questions, for both broadcasters and advertisers alike.

               The eSports industry is bigger than you think it is. And it is only getting bigger. As 2017 begins, gaming has never been more prevalent. It is impossible to be unaware of the popularity of amateur gaming, but those in the industry also know of the growing powerhouse of professional gaming. It has long since moved out from behind closed doors, eSports tournaments fill stadiums and convention halls throughout the world.