Mastering User Acquisition: From the First Banner Ad to the Latest Creative
In 1898 the very first car advertisement was published, boldly calling on readers to dispense with their horses. Ninety-six years later, the first online banner advertisement was uploaded. Since then, we have had advertising revolution after advertising revolution, and all manner of strategies have been launched to maximise user acquisition. This article will examine how the industry has changed and what today’s advertisers need to do to master the online world.