01 Sep

Mastering User Acquisition: From the First Banner Ad to the Latest Creative


               In 1898 the very first car advertisement was published, boldly calling on readers to dispense with their horses. Ninety-six years later, the first online banner advertisement was uploaded. Since then, we have had advertising revolution after advertising revolution, and all manner of strategies have been launched to maximise user acquisition. This article will examine how the industry has changed and what today’s advertisers need to do to master the online world.

29 Aug

Influencers, Streaming, and Virtual Reality: Speculations on a Promising Future


               With marketers excited about influencers and tech-lovers excited about VR, it is fitting to speculate just how these giants will interact with one another. From funny reaction videos on YouTube to high-end gaming, VR seems like the perfect match for the streaming-generation. With both industries rapidly growing and transforming, just how they will interact is still far from being fully discovered, but forward-thinking marketers should be paying close attention to this potentially lucrative connection.

28 Aug

Gaming and the Future of Virtual Reality


               The virtual reality gaming experience of tech lovers’ dreams has always seemed to be just around the corner. In the beginning of 2016, VR developers’ long-term aspirations of making VR mainstream appeared to materialise. Yet, as the excitement of the initial launch tapers off, questions remain as to whether VR will live up to its promise as a gaming system.

25 Aug

What is Influencer Marketing and Why Should You be Using It?


               Influencer marketing may seem like the latest marketing trend, but it has been around in the form of celebrity-endorsements for some time. The social media revolution has breathed new life into it and opened countless new doors - bringing rise to much more sophisticated approaches. It comes in many forms, but the basic concept is finding respected internet personalities to peer review products/services and share their findings with their followers. It’s a new way of reaching customers which is more personal, trustworthy, and when handled correctly, effective.

22 Aug

Which Type of Games Work Best With Influencer Marketing?


               The way people choose games to buy, has changed in recent years. The recommendations of trusted influencers are considered more credible than traditional reviews in gaming magazines. For marketers, this often proves to be a very successful new way to showcase games. But video games are far from homogenous in nature; colourful, kid-friendly mobile games are a world away from hardcore first-person shooters. A successful influencer marketing strategy should take into account that what is wildly successful for the audience of one, could be disastrous for the other.

15 Aug

Why All Game-Publishers Should Look Towards the German Market


               The German economy and the German gaming market are both the biggest in Europe. It’s a thriving, dynamic marketplace, beneficial to both start-up indie studios and well-established game publishers. Whether you are considering trying promotion there for the first time or conquering it completely, the benefits are multifold.

19 Jul

How We Find the Perfect Influencers for Your Marketing Campaigns


               While we don’t intend to give away all our trade secrets, we are proud of our work and want to give an introduction to our influencer marketing campaigns. While a poorly-run influencer marketing strategy can be a waste of time and resources, a great campaign can achieve viral success in a way that surpasses the hopes of traditional marketing strategies. There is a broad array of factors that go into our decision-making process to ensure that your product hits home.

27 Jun

The Quo Vadis of Influencer Marketing


                Influencer marketing is a dynamic industry that has already seen huge shifts from its rudimentary origins - celebrity endorsements. There is little doubt that new social media platforms will rise to popularity, opening new doors and methods of engagement. But many important questions remain as to how it will function as a marketing channel as the industry scales up. We suspect that the best influencer marketing practices will never be fully scalable, but that that might not be a bad thing. 

22 Jun

adspree’s Guide to Developing (Meaningful) Influencer Relationships


               The crux of influencer marketing is developing relationships with people who have already developed relationships with your target audience. We believe that if you want your audience to connect in a meaningful way, then your own connection with the influencer should also be meaningful. Traditionally, advertising and marketing has had an element of “using people” to reach an end.